Active International

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Active's Melissa Moschetti Joins MediaOcean's Panel to Discuss

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About Active International

The corporate trade leader for four decades, we enable companies to maximize the value they receive for assets, increase their return on ad spend, and generate funding for unbudgeted expenses through innovative solutions.

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Restaurant

Restaurants

Food Service Innovation

Discover how innovative food service strategies help brands unlock value, optimize assets, and accelerate sustainable growth.

When Tastes Change

  • How can restaurants achieve sustainable growth when consumer tastes are constantly evolving?
  • How do you keep pace with rising expectations for standout experiences at fast-food prices?
  • How do you scale in a category driven by demand for small, local, and personal experiences?
  • How do you maintain consistency while continuously innovating menus and formats?
  • How do you continue to build brand affinity in a world dominated by mobile ordering and delivery platforms?
Restaurant Innovation Shelves

Figure Out Where They’re Going

At Active, we see significant growth potential for food service brands that continuously innovate while delivering frictionless, omnichannel dining experiences—striking the right balance between high-tech efficiency and high-touch hospitality.

We help restaurant brands navigate change and turn competitive pressure into sustainable growth.

Competition is outpacing demand. With more than 620,000 eating and drinking establishments in the U.S., restaurants are growing at nearly twice the rate of the population. While spending on dining out continues to rise, competition for those dollars has never been tougher.

Consumers want it all—and expect it everywhere. Success is no longer about driving traffic to physical locations alone. It’s about building food communities rooted in shared values, while catering to individual tastes, schedules, and channels. Loyalty today requires convenience wrapped in a compelling, personalized experience.

Big challenges, indeed. And ones that demand a new way of thinking.

We can help you turn those challenges into opportunities for growth and differentiation.

Learn more about how we partnered with a major QSR to discover new opportunities.
Retail Aisle
Consumer Goods

And Get There First

Embrace an omnichannel mindset. How can your brand partner with destination and lifestyle brands to deliver compelling food experiences wherever consumers live, work, and play—at the office, a concert, a sporting event, or in the park?

Make it personal. Technology powers convenience, but it can also deepen relationships. How can you use media—linear, digital, and social—not just to promote, but to test, learn, and co-create? From crowdsourcing new menu items to piloting events and promotions, personalization becomes a growth engine.

Don’t just sell food—create experiences. Exceptional omnichannel food experiences require alignment across the entire value chain—from product and packaging to in-store design and employee engagement. What kind of food community is your brand building, and what purpose does it serve?

When those elements come together, the possibilities become endless.

Possibilities you can transform into positive business outcomes.

Outcomes we make possible every day. Ask us how.

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