Consumer Packaged Goods

To Stay in Front of Customers

Get closer to your consumers. CPG brands have an opportunity to think more like their retail partners and invest in more direct-to-consumer innovation. How might a vertically integrated, forward leading, direct-to-consumer model change the way you think about the future for your brands?

Think beyond the store. 63 percent of c-suite CPG executives expect their organization will continue to expand their network of partners [source: IBM] How might a partnership with a hotel, airline, gym, or office-sharing platform be able to connect your brand to your consumer in highly relevant settings?

Invest in CPG innovation. Kraft Heinz launched a $100M fund, Evolv Ventures, dedicated to system-wide innovation. Unilever launched Unilever Foundry, a platform to facilitate collaboration between startups and its brands. How could external partners help fuel more experimentation at scale? What if you could allocate capital in a more dynamic way to support a “fail fast” culture?

What if you had the ability to give consumers not only what they want, but what they don’t even expect? At scale. Again and again.

It could create possibilities you never imagined.

Possibilities we imagine every day. Ask us how.